A new plant to be built by Sims Metal Management, a recycling company could give the economy a huge financial boost. Based in Long Marston, the European Headquarters have been allowed planning permission for another Automotive Shredder Residue (ASR) warehouse on its site, preventing several tonnes of rubbish going to landfill.

ASR consists of shredded vehicles and metals recovery. Typical contents are fibre, glass, rubber and precious metals like silver and gold. The construction of ASR plants mean that materials will be correctly separated and used in refineries, foundries and plastic or glass plants. Previously all of the ASR would have been sent to a landfill site.

These plans are part of a multi-million pound investment by the company, the world’s largest re-cycler of metals; this will safeguard existing jobs at Long Marston and create new ones. The plant currently employs 471 people. The two plants are hoping to bring in an estimated £50 million to the UK economy each year.

The owners of Sims Metal Management site, Bird Group, are delighted with the news, as it shows their commitment to the business in Worcester. Tony Bird, owner of Bird Group, went on to thank Worcestershire County Council for being professional and efficient when they handled the planning application.

The decision to extend the plant has safeguarded hundreds of existing jobs, as well as creating further employment. The groundbreaking development by the group will aid the local economy and reduce amounts going to landfill.

Simon Geraghty, councilor for Economy and Infrastructure, added that the news was excellent for the county’s economy and local employment. He said that it highlighted commercial opportunities available in environment protection. Coun Geraghty continued by saying that the County Council works with its businesses to help increase prosperity,


By Alan