Drink can manufacturers have put their support behind an advertising campaign which will be designed to increase recycling of metal packaging in Britain. Corus Steel Packaging Recycling, Beverage Can Makers Europe, Wrap, and Novelis have launched Metalmatters. This is following research which looked at barriers for consumers and thoughts on recycling and local authority.
This plan will be piloted in two different councils. Nuneaton & Bedworth along with East Hampshire will roll out the plan throughout the coming weeks. It will also be assessed in the fall.
A leaflet will be dropped at almost 60,000 homes, and posters and displays will be placed in shopping areas. Spokesman for Metalmatters Norman Lett states that they know what needs to be done to ensure that the public will understand that recycling can make a difference. They are trying to show the high value of metal as a recycling material.
Bill Shepherd from the Nuneaton & Bedworth Council says that this could be a chance to help increase recycling rates in the community. He says that Metalmatters is a fantastic example of an industry that supports local authorities and the current curbside recycling plan that has already been implemented.
The aim of the Metalmatters program will be to help local authorities to encourage local residents to increase how much they recycle at home. Metalmatters is the newest initiative that has been started to increase the rate of recycling for metal packaging. We have also seen Aerofoil for recycling aluminum and aerosols, as well as Every Can Counts for when residents are not at home.