Marks & Spencer is really helping to promote recycling by ‘closing the loop’ firmly with the creation of a glass vase that is made 100% out of recycled glass. The department store stated that this is the first 100% recycled vase to be sold on high street.
The vase is made out of bottles that consumers drop off at the recycling base and therefore also helps to reduce the amount of bottles that have made it to the landfill. On average one tonne of waste is added to the landfill for every 1000 bottles that are thrown away. The completely recycled glass vase is the latest way that M&S is working hard to become a sustainable ‘closed loop’ business.
The term closed loop is used to describe a business model in which waste material is re-used in a new manufacturing process so that it can be turned into a new product. The company has a number of other closed loop projects out on the shelves including a ladies winter coat that is made out of recycle wool and cashmere. It also reuses the companies own plastic waste to create their own carrier bags.
Last April the major retailer also launched a campaign centered on ‘shwopping,’ which asks consumers to donate an old piece of clothing they do not want every time they shop at M&S. The idea is that they can then re-use the items that they want.
Some of the clothing is donated to Oxfam where it can be re-used and re-sold for charity, but items that are old or do not have high appeal are being recycled and turned back into M&S clothing. M&S celebrates their fifth anniversary of their sustainability efforts and is determined that they can bridge the gap and become a closed loop business.